Academy for Social Purpose in Responsible Entertainment


Peter Samuelson, MA, President


Dr. D. Andy Rice, PhD, ASPIRE Fellow at UCLA


The Academy for Social Purpose in Responsible Entertainment (ASPIRE) partners with universities, community organizations, scholars, and activists to advocate for sustainability and social justice through media-focused teaching and research.  ASPIRE teaches digital media production to undergraduates of all majors to enhance their lifelong capacities to undertake social issue advocacy.

Richard Moran

Richard A. Moran is a San Francisco based CEO, vintner, venture capitalist, social scientist, best-selling author and evangelist for organization effectiveness. He is best known for his series of humorous business books beginning with bestselling, Never Confuse a Memo with Reality that started the genre of "Business Bullet Books." He is a frequent speaker on workplace issues.

Rich currently serves as the CEO and Vice Chairman at Accretive Solutions, a national professional services firm with a focus on accounting, information technology and outsourcing. He hosts a weekly program on CBS radio called In the Workplace, is a LinkedIn influencer, and recently published his sixth book,SinsandCEOs:LessonsfromLeadersandLosersThatWillChangeYourCareer. Hisseventhbook, to be published in late 2013, is Never Confuse Facebook with Reality.

In his previous lives, Rich was a Partner at Venrock, Chairman of the Board at Portal Software (now part of Oracle), and a Partner at Accenture, where he focused on vertical markets including Media and Entertainment, High Technology, and Telecommunications.

In the public sector, Rich serves as a Trustee on The Council of the National Trust for Historic Preservation, is on the Board of Directors of the National Association of Corporate Directors, Silicon Valley Chapter, and is the Chair of the Audit Committee at the Noyce Foundation. Rich is a member of the Accountability Structures Expert Panel for the Internet Corporation for Assigned Names and Numbers (ICANN); the policy making group that coordinates the Domain Name System and Internet Protocol addresses.

His former appointments include the Board of Directors of the Craigslist Foundation, President of the Board of Trustees at San Francisco Museum and Historical Society, Chair of the Board of Trustees of Golden Gate University, and Chair of the Board of Project Open Hand in San Francisco, where he led the largest not-for-profit direct service provider to people with AIDS in the world.