Academy for Social Purpose in Responsible Entertainment


Peter Samuelson, MA, President


Dr. D. Andy Rice, PhD, ASPIRE Fellow at UCLA


The Academy for Social Purpose in Responsible Entertainment (ASPIRE) partners with universities, community organizations, scholars, and activists to advocate for sustainability and social justice through media-focused teaching and research.  ASPIRE teaches digital media production to undergraduates of all majors to enhance their lifelong capacities to undertake social issue advocacy.

Sally Rosenthal, Executive Vice President of ASPIRE

A Silicon Valley technologist with roots in computer graphics, Sally’s career spans games, commercials, special effects, telepresence, scientific visualization, wearables, social media, motion capture, mobile devices, education, pop culture, and documentary film. She holds a BA (Honors) from Brown University, and an MFA in Computer Graphics and Video, from the Electronic Visualization Lab at the University of Illinois, Chicago. Sally worked at Digital Effects, Inc., one of the first commercial computer graphics companies. She enrolled in the first graduate program to offer an MFA in computer graphics, a cooperation between the departments of Computer Science and Art at the University of Illinois. Sally became active in SIGGRAPH, The Association for Computing Machinery's Special Interest Group on Computer Graphics and Interactive Techniques, serving on national conference committees as A/V Chair, and twice Chair of the Electronic Theater, a juried show, regarded as the Academy Awards of its field. In 1989, she joined Digital Equipment Corp's Workstation Systems Engineering Group in Palo Alto, CA, where she was a Senior Software Engineer. In 1992, she joined Magic Box Productions, a high definition CG production company, as head of Interactive Entertainment. From 1994 to 2001, Sally worked at Interval Research Corporation, Paul Allen's Silicon Valley lab. Sally has produced and juried symposia and competitions in international art and technology, and has led teams inventing collaborative game platforms. She continues to work with NYU Movement Lab at the Courant School of Mathematics and serves on the Board of the Institute of Play, parent of the Quest schools. Sally is executive producer of the Peabody winning film Between the Folds, about the intersection of art, science, math, music in works of origami.